About
Most of my work happens in the space between a powerful system and the person trying to use it. I'm a product strategist — I figure out why that gap exists and how to close it.
I've worked across enterprise infrastructure, creator tools, and AI workflows. The thread through all of it: I'm drawn to products where the stakes are real but the experience is still rough — where better design actually changes how people work.
Currently thinking a lot about what it means to build AI tools that extend what creators can do, rather than just automating the parts they already find easy.
Focus Areas
Product Strategy
From early-stage ideation through scaled development, I help teams get clear on what they're building and why. That means defining vision, identifying real user needs, and building roadmaps that don't collapse under pressure. I'm particularly interested in the structural decisions that happen before UI — the logic underneath a product that determines whether it holds together when real users show up.
AI Experiments
I build and test tools at the edge of what AI can do in creative and professional workflows. Not proofs of concept — things that get used. The question I keep coming back to: where does AI make someone meaningfully better at their work, versus where does it just make the work feel faster?
Creative Tools
Software for creators and professionals working in media, design, and production. I care about interfaces that get out of the way — where the tool fits into how someone already thinks, rather than asking them to adapt to it. I've applied this across video narrative, flavor design, and other fields where the underlying data is rich but the tools to navigate it haven't kept up.
Talks
A panel discussion with Evo Heyning, Todd Terrazas, and Nikola Todorovic exploring how generative AI is shaping creative work, production, and the evolving media landscape (2023).
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