DIG.

Vinyl Discovery Tool

Problem

Vinyl discovery is fragmented. Local record stores are buried in maps and outdated directories. Online search feels transactional and disconnected from the culture. The art of digging can be lost in noise and what should feel intuitive and exploratory becomes work.

Approach

DIG is built around one idea. Make discovery feel like old-school crate digging again. Instead of a feature-heavy marketplace, it brings together two natural behaviors. Location-based search and music exploration. The goal is flow, not complexity.

Solution

DIG is a lightweight web tool for physical and digital discovery. Users can find nearby record stores instantly using a ZIP search, with only the information that matters. At the same time, a crate-style browsing experience allows for open exploration. Moving through records and shops the way you would in-store. It stays fast and minimal while supporting both intent and curiosity.

Key Ideas

• 01Utility over noise - Focus on core discovery
• 02ZIP-first search for immediate, real-world context
• 03Crate browsing restores exploratory discovery
• 04Built for movement - Fast, mobile, and situational